The Intention Economy
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Originally published | April 10, 2012 |
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Authors | David Searls |
Genres | Non-fiction |
Page count | 320 |
Publishers | Harvard Business Review |
Date of Reg. | |
Date of Upd. | |
ID | 2446918 |
About The Intention Economy
In April 2012, Doc Searls' book The Intention Economy: When Customers Take Charge was published. Searls coined the term intention economy in a March 2006 article for Linux Journal. He wrote: "The Intention Economy grows around buyers, not sellers.