The Marketing Of The President
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| Google books | books.google.com |
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| Originally published | December 14, 1993 |
| Authors | Bruce I Newman |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2112279 |
About The Marketing Of The President
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. . . .