The Oxford Handbook Of Corporate Reputation
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| Google books | books.google.com |
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| Originally published | July 19, 2012 |
| Editors | Michael L. Barnett |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2008518 |
About The Oxford Handbook Of Corporate Reputation
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? . . .