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The Paradox Of Choice

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Originally published 2004
Authors Barry Schwartz
Page count304
GenresSelf-help Book
Publishers Harper Perennial
Subjects Psychology
Sociology
Date of Reg.
Date of Upd.
ID2900429
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About The Paradox Of Choice


The Paradox of Choice – Why More Is Less is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. Autonomy and Freedom of choice are critical to our well being, and choice is critical to freedom and autonomy.

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