The Paradox Of Choice
Use attributes for filter ! | |
Originally published | 2004 |
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Authors | Barry Schwartz |
Page count | 304 |
Genres | Self-help Book |
Publishers | Harper Perennial |
Subjects | Psychology |
Sociology | |
Date of Reg. | |
Date of Upd. | |
ID | 2900429 |
About The Paradox Of Choice
The Paradox of Choice – Why More Is Less is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. Autonomy and Freedom of choice are critical to our well being, and choice is critical to freedom and autonomy.