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The Psychology Of Advertising

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Originally published 2010
Authors Wolfgang Stroebe
Bob M. Fennis
GenresThesis
Date of Reg.
Date of Upd.
ID2440004
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About The Psychology Of Advertising


"This book is extremely well-written. The authors have done an outstanding job of explaining and summarizing complex topics in a manner that advanced undergraduates and graduate students can understand and appreciate. . . .

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