The Rebel Rules: Daring To Be Yourself In . . . photograph

The Rebel Rules: Daring To Be Yourself In . . .

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Originally published January 3, 2001
Authors Chip Conley
Date of Reg.
Date of Upd.
ID2619345
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About The Rebel Rules: Daring To Be Yourself In . . .


When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location. " He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood. . . .

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