The Regional Multinationals: MNEs And 'Global' Strategic Management
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Google books | books.google.com |
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Originally published | 2004 |
Authors | Alan M. Rugman |
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Date of Upd. | |
ID | 2229723 |
About The Regional Multinationals: MNEs And 'Global' Strategic Management
Although many firms label themselves 'global', very few can back this up with truly global sales and operations. . . .