The SAGE Handbook of Marketing Theory photograph

The SAGE Handbook Of Marketing Theory

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Originally published 2009
Editors Pauline Maclaran
Michael Saren
Barbara Stern
Mark Tadajewski
Date of Reg.
Date of Upd.
ID2138192
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About The SAGE Handbook Of Marketing Theory


Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give . . .

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