The Silver Market Phenomenon: Marketing and Innovation in the Aging Society photograph

The Silver Market Phenomenon: Marketing And Innovation In The Aging Society

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Originally published 2008
EditorsF. Kohlbacher
Cornelius Herstatt
Date of Reg.
Date of Upd.
ID2024368
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About The Silver Market Phenomenon: Marketing And Innovation In The Aging Society


The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. . . .

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