The Silver Market Phenomenon: Marketing And Innovation In The Aging Society
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Google books | books.google.com |
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Originally published | 2008 |
Editors | F. Kohlbacher |
Cornelius Herstatt | |
Date of Reg. | |
Date of Upd. | |
ID | 2024368 |
About The Silver Market Phenomenon: Marketing And Innovation In The Aging Society
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. . . .