The Site photograph

The Site

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First episode dateJuly 15, 1996
Final episode dateAugust 18, 1997
Networks MSNBC
Presented by Soledad O'Brien
Languages English
Date of Reg.
Date of Upd.
ID2387777
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About The Site


The Site, hosted by Soledad O'Brien, is an hour-long TV program devoted to the Internet revolution. It debuted in July 1996 with MSNBC's launch and aired Monday through Saturday, reaching 35 million homes.

A young couple's ordeal captivates Chinese internet

A young couple's ordeal captivates Chinese internet
Dec 3,2023 8:31 pm

... They posted constantly about the progress of the construction of their flat, and visited The Site almost every month...

Bologna's leaning tower sealed off over fears it could collapse

Bologna's leaning tower sealed off over fears it could collapse
Dec 2,2023 3:21 am

... The Site was first closed in October after sensors picked up the changes in the Garisenda s tilt and inspections revealed deterioration in the materials that make up its base...

Pontins: Former holiday park giant shrinks further

Pontins: Former holiday park giant shrinks further
Dec 1,2023 12:21 pm

... " Everyone got to know each other so well at the park that Pauline even met her future husband while working at The Site in her early 20s...

Taylor Swift: Publicist denies star secretly married Joe Alwyn

Taylor Swift: Publicist denies star secretly married Joe Alwyn
Dec 1,2023 7:01 am

... Speaking to The Site, Deuxmoi said she wasn t an " investigative journalist"...

Pontins closes Prestatyn and Camber Sands holiday parks

Pontins closes Prestatyn and Camber Sands holiday parks
Nov 30,2023 4:31 pm

... " Record label Tidy Trax had been planning to hold a " wet and wild weekender" at The Site and said it was " shocked and concerned" by the news...

Elon Musk says advertising boycott will kill X

Elon Musk says advertising boycott will kill X
Nov 29,2023 11:01 pm

... At an event in New York, he accused companies that have joined an ad boycott of The Site formerly known as Twitter of trying to blackmail him...

Bristol Beacon: Former Colston Hall reopens after name change and £132m rebuild

Bristol Beacon: Former Colston Hall reopens after name change and £132m rebuild
Nov 29,2023 9:01 pm

... Built on The Site of Colston s boys school in 1867, the venue hosted everyone from Rachmaninoff to the Rolling Stones and Robbie Williams in its first 150 years...

Coal: UK's last opencast mine shuts after legal row

Coal: UK's last opencast mine shuts after legal row
Nov 29,2023 8:31 pm

... Union Unite, which represents 115 workers being made redundant as coal mining stops, said it understood the company was " committed" to restoring The Site in future and would not walk away...

Elon Musk says advertising boycott will kill X

Nov 28,2023 9:31 pm

By James ClaytonBBC North America technology reporter

In a profanity-laced outburst, Elon Musk has slammed advertisers that have left X, warning they will kill the Social Media platform.

At an event in New York , he accused companies that have joined an ad boycott of The Site formerly known as Twitter of trying to blackmail him.

" Go [expletive] yourself, " The Billionaire said in an interview.

Some firms have paused advertising on X amid concerns over antisemitism, including a post from Mr Musk himself.

The Tesla and SpaceX boss apologised on Wednesday for that post, saying it might be the " dumbest" thing he has ever shared online.

But it was his response to A Question about an advertising boycott by companies including Disney, Apple and Comcast that caused a stir at The Gathering of leaders from the worlds of business, politics and culture.

" I don't want them to advertise, " Mr Musk said at the New York Times' DealBook Summit.

" If someone is going to blackmail me with advertising or money go [expletive] yourself.

Go. [Expletive]. Yourself. Is that clear? Hey Bob, if you're in The Audience , that's how I feel. "

He was apparently referring to Disney CEO Bob Iger , who spoke at The Summit earlier in The Day .

In The Room with Mr Musk was Linda Yaccarino, X's chief executive, who has been charged with trying to bring back advertisers to The Platform .

Mr Musk also said that advertisers could kill X.

" What this advertising boycott is going to do is it's going to kill The Company , " He Said .

" The whole world will know those advertisers killed The Company , and we will document it in great detail, " he added.

Mr Musk has been on a visit to Israel after he last month appeared to personally back an antisemitic Conspiracy Theory .

" I'm sorry for that Tweet . . it might be literally the worst and dumbest post that I've ever done, " He Said on Wednesday.

The boycott isn't just to do with that post, though.

Many advertisers had already decided to spend their dollars elsewhere.

In an interview with The Bbc in April, Mr Musk said " almost all of them [advertisers] have either come back or they're going to come back".

Three months later he acknowledged in a post on X that ad revenue had fallen by 50%.

That was before a report by liberal pressure group Media Matters, which claimed to have found evidence that some adverts had been placed next to Nazi content.

X says The Group 's report had " misrepresented The Real User Experience of X" in order to " undermine freedom of speech and mislead advertisers". X has filed a lawsuit against Media Matters.

It's hard to see how Mr Musk's comments will bring advertisers running back. The Company is heavily reliant on their money.

It is unclear how much of X's revenue currently comes from ads, because it's now a private company and no longer publishes quarterly reports.

But before Mr Musk took over The Firm , advertising made up about 90% of Twitter revenue.

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Source of news: bbc.com

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