The Tourism And Leisure Experience: Consumer And Managerial Perspectives
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2010 |
| Genres | Travel Literature |
| Editors | Michael Morgan |
| Peter Lugosi | |
| J. R. Brent Ritchie | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2208365 |
About The Tourism And Leisure Experience: Consumer And Managerial Perspectives
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. . . .