The Uses Of Mass . . .
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1974 |
| Editors | Jay Blumler |
| Elihu Katz | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1988310 |
About The Uses Of Mass . . .
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. . . .