The Why Of The Buy: Consumer Behavior And . . .
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| Google books | books.google.com |
|---|---|
| Originally published | March 14, 2008 |
| Authors | Richard Petrizzi |
| Patricia M. Rath | |
| Penny Gill | |
| Stefani Bay | |
| Online price | $34. 50 |
| Edition | 2nd |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2111627 |
About The Why Of The Buy: Consumer Behavior And . . .
Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. . . .