Theodore Levitt photograph

Theodore Levitt

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Gender Male
Death18 years ago
Date of birth March 1,1925
Zodiac sign Pisces
Born Vollmerz
Schluchtern
Germany
Date of died June 28,2006
DiedBelmont
Massachusetts
United States
Employer Harvard Business School
Job Professor
Economist
Date of Reg.
Date of Upd.
ID548449

The Marketing Imagination
Marketing for Business Growth
The Globalization of Markets
Thinking About Management
HBR's 10 Must Reads on Strategic Marketing with Featured Article Marketing Myopia, by Theodore Levitt
The Third Sector: New Tactics for a Responsive Society
Innovation in Marketing, New Perspectives for Profit and Growth
Ted Levitt on Marketing: A Harvard Business Review Paperback
After the Sale is Over . . .
Industrialization of Service
Production- Line Approach to Service
What Business Are You In?
Levitt on Marketing
Industrial Purchasing Behavior: A Study of Communications Effects
Marketing według Teda Levitta
Over management
Exploit Product Life Cycle
Marketing Myopia
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Theodore Levitt Life story


Theodore Levitt was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization.

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