Total Relationship Marketing
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| Google books | books.google.com |
|---|---|
| Originally published | 1999 |
| Authors | Evert Gummesson |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2406307 |
About Total Relationship Marketing
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change. . . .