Tourism Branding: Communities In Action
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| Google books | books.google.com |
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| Originally published | December 21, 2009 |
| Authors | Liping A. Cai |
| Editors | Liping A. Cai |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1757154 |
About Tourism Branding: Communities In Action
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. . . .