Tourism: The Business Of Hospitality And . . .
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Google books | books.google.com |
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Originally published | October 3, 2013 |
Authors | Joseph J. Marqua |
Roy A. Cook | |
Cathy H. C. Hsu | |
Genres | Travel Literature |
Date of Reg. | |
Date of Upd. | |
ID | 1969139 |
About Tourism: The Business Of Hospitality And . . .
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. . . .