Towards Effective Place Brand Management: Branding European Cities and Regions photograph

Towards Effective Place Brand Management: Branding European Cities And Regions

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Originally published 2010
EditorsG. Ashworth
GenresTravel Literature
Reference Work
Date of Reg.
Date of Upd.
ID2084611
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About Towards Effective Place Brand Management: Branding European Cities And Regions


Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. . . .

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