Unconscious Branding: How Neuroscience
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| Google books | books.google.com |
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| Originally published | November 13, 2012 |
| Authors | Douglas Van Praet |
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| Date of Reg. | |
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| ID | 1036878 |
About Unconscious Branding: How Neuroscience
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. . . .