Valarie Zeithaml
Use attributes for filter ! | |
Gender | Female |
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Affiliations | University Of North Carolina At Chapel Hill |
Education | University of Maryland |
Interests | Marketing |
Services Marketing | |
Service Management | |
Books | Services Marketing |
Delivering Quality Service | |
Nationality | American |
H index | 87 |
Notabl work | Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy |
Date of Reg. | |
Date of Upd. | |
ID | 1382411 |
Valarie Zeithaml Life story
Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality.