Value-Focused Thinking: A Path to Creative Decisionmaking photograph

Value-Focused Thinking: A Path To Creative Decisionmaking

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Originally published 1992
Authors Ralph L Keeney
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Date of Upd.
ID2056570
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About Value-Focused Thinking: A Path To Creative Decisionmaking


The standard way of thinking about decisions is backwards, says Ralph Keeney: people focus first on identifying alternatives rather than on articulating values. A problem arises and people react, placing the emphasis on mechanics and fixed choices instead of on the objectives that give decisionmaking its meaning. . . .

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