When Cultures Collide: Managing . . .
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| Google books | books.google.com |
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| Originally published | 1996 |
| Authors | Richard D. Lewis |
| Genres | Non-fiction |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2530870 |
About When Cultures Collide: Managing . . .
The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting.