When Sparks Fly: Igniting Creativity in Groups photograph

When Sparks Fly: Igniting Creativity In Groups

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Originally published 1999
AuthorsWalter C. Swap
Dorothy Leonard-Barton
Date of Reg.
Date of Upd.
ID2080692
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About When Sparks Fly: Igniting Creativity In Groups


How does a leader manage for creativity? Many managers fall into the trap of assuming that only gifted individuals--readily identifiable "creative types"--can produce breakthrough thinking, and if you don't have an eccentric genius on your team, your efforts are doomed to mediocrity. . . .

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