When Sport Meets Business: Capabilities, Challenges, Critiques
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| Google books | books.google.com |
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| Originally published | October 19, 2016 |
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| ID | 1952165 |
About When Sport Meets Business: Capabilities, Challenges, Critiques
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. . . .