Why We Buy: The Science Of Shopping
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| Google books | books.google.com |
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| Originally published | 1999 |
| Authors | Paco Underhill |
| Genres | Non-fiction |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2467249 |
About Why We Buy: The Science Of Shopping
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. . . .