Yoram Wind
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Age | 86 |
| Date of birth | March 27,1938 |
| Zodiac sign | Aries |
| Born | Haifa |
| Israel | |
| Other names | Jerry (Yoram) Wind |
| Nationality | American |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1382413 |
Beyond Advertising: Creating Value Through All Customer Touchpoints
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
The Network Challenge: Strategy, Profit, and Risk in an Interlinked World
Digital Marketing: Global Strategies from the World's Leading Experts
Product Policy: Concepts, Methods, and Strategy
Competing in a Flat World: Building Enterprises for a Borderless World
Driving Change: How the Best Companies are Preparing for the 21st Century
The Network Imperative: How to Survive and Grow in the Age of Digital Business Models
New-Product Forecasting
Some Conceptual, Measurement, and Analytical Problems in Life Style Research
Behavioral Models for Market Analysis: Foundations for Marketing Action
The Network Imperative: Community Or Contagion?
Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures
Analytic Hierarchy Process for Generation and Evaluation of Marketing Mix Strategies
Making Better Sense: How Your Mental Models Define Your World
New-Product Forecasting, Chapter 3: New Way to Measure Consumers Judgements
Embrace the Outlier: To Do Differently You Must See Differently
Does It Feel Right? Develop the Intuition to Act Quickly
The Network Challenge (Chapter 17): Network Orchestration: Creating and Managing Global Supply Chains Without Owning Them
New-Product Forecasting, Chapter 20: A Simple Mathematical Theory of Innovative Behavior
New-Product Forecasting, Chapter 9: LTM Estimating Procedures
New-Product Forecasting, Chapter 18: Innovation Diffusion and New-Product Growth Models in Marketing
New-Product Forecasting, Chapter 11: Pre-Test-Market Research of New Packaged-Goods Products: A User Orientation
New-Product Forecasting, Chapter 1: A Framework for Classifying New-Product Forecasting Models
New-Product Forecasting, Chapter 4: New Computer Tools for Product Strategy
New-Product Forecasting, Chapter 10: COMP: A Comprehensive System for the Evaluation of New Products
New-Product Forecasting, Chapter 12: Test-Market Models for New-Product Introduction
New-Product Forecasting, Chapter 16: TRACKER: an Early Test-Market Forecasting and Diagnostic Model for New-Product Planning
New-Product Forecasting, Chapter 2: Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review
New-Product Forecasting, Chapter 17: Application and Utilization of Test-Market-Based New-Product Forecasting Models
New-Product Forecasting, Chapter 15: Structure of Repeat Buying for New Packaged
New-Product Forecasting, Chapter 13: Use of Consumer Panels for Brand-Share Prediction
New-Product Forecasting, Chapter 14: Prediction of New-Product Performance: an Analytical Approach
New-Product Forecasting, Chapter 22: Applications of Diffusion Models: Some Empirical Results
New-Product Forecasting, Chapter 19: A New-Product Growth Model for Consumer Durables
New-Product Forecasting, Chapter 5: A Comparison of Two Logit Models in the Analysis of Qualitative Marketing Data
New-Product Forecasting, Chapter 7: Pattern Recognition in Stochastic Series
New-Product Forecasting, Chapter 8: Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
New-Product Forecasting, Chapter 21: New-Product Sales Forecasting Using the Healthy System
New-Product Forecasting, Chapter 6: Utilization of Concept Testing for New-Product Forecasting Traditional Versus Multiattribute Approaches
Organizational Buying Behavior
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
The Network Challenge: Strategy, Profit, and Risk in an Interlinked World
Digital Marketing: Global Strategies from the World's Leading Experts
Product Policy: Concepts, Methods, and Strategy
Competing in a Flat World: Building Enterprises for a Borderless World
Driving Change: How the Best Companies are Preparing for the 21st Century
The Network Imperative: How to Survive and Grow in the Age of Digital Business Models
New-Product Forecasting
Some Conceptual, Measurement, and Analytical Problems in Life Style Research
Behavioral Models for Market Analysis: Foundations for Marketing Action
The Network Imperative: Community Or Contagion?
Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures
Analytic Hierarchy Process for Generation and Evaluation of Marketing Mix Strategies
Making Better Sense: How Your Mental Models Define Your World
New-Product Forecasting, Chapter 3: New Way to Measure Consumers Judgements
Embrace the Outlier: To Do Differently You Must See Differently
Does It Feel Right? Develop the Intuition to Act Quickly
The Network Challenge (Chapter 17): Network Orchestration: Creating and Managing Global Supply Chains Without Owning Them
New-Product Forecasting, Chapter 20: A Simple Mathematical Theory of Innovative Behavior
New-Product Forecasting, Chapter 9: LTM Estimating Procedures
New-Product Forecasting, Chapter 18: Innovation Diffusion and New-Product Growth Models in Marketing
New-Product Forecasting, Chapter 11: Pre-Test-Market Research of New Packaged-Goods Products: A User Orientation
New-Product Forecasting, Chapter 1: A Framework for Classifying New-Product Forecasting Models
New-Product Forecasting, Chapter 4: New Computer Tools for Product Strategy
New-Product Forecasting, Chapter 10: COMP: A Comprehensive System for the Evaluation of New Products
New-Product Forecasting, Chapter 12: Test-Market Models for New-Product Introduction
New-Product Forecasting, Chapter 16: TRACKER: an Early Test-Market Forecasting and Diagnostic Model for New-Product Planning
New-Product Forecasting, Chapter 2: Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review
New-Product Forecasting, Chapter 17: Application and Utilization of Test-Market-Based New-Product Forecasting Models
New-Product Forecasting, Chapter 15: Structure of Repeat Buying for New Packaged
New-Product Forecasting, Chapter 13: Use of Consumer Panels for Brand-Share Prediction
New-Product Forecasting, Chapter 14: Prediction of New-Product Performance: an Analytical Approach
New-Product Forecasting, Chapter 22: Applications of Diffusion Models: Some Empirical Results
New-Product Forecasting, Chapter 19: A New-Product Growth Model for Consumer Durables
New-Product Forecasting, Chapter 5: A Comparison of Two Logit Models in the Analysis of Qualitative Marketing Data
New-Product Forecasting, Chapter 7: Pattern Recognition in Stochastic Series
New-Product Forecasting, Chapter 8: Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
New-Product Forecasting, Chapter 21: New-Product Sales Forecasting Using the Healthy System
New-Product Forecasting, Chapter 6: Utilization of Concept Testing for New-Product Forecasting Traditional Versus Multiattribute Approaches
Organizational Buying Behavior
Yoram Wind Life story
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank, ” The SEI Center for Advanced Studies in Management.
