Even if you haven't watched it, there's a good chance the characters of Schitt's Creek have turned up on your Phone - in your social feeds or in your WhatsApp groups. The TV Show has won prestigious awards and critical acclaim, But some of its most Successful Marketing has come from memes. " I feel like The Internet world almost caught on before the TV world did, " the series co-creator and star, Dan Levy , tells Radio 1 Newsbeat. The Show is shown in dozens of countries around The World , and has proved irresistibly binge-worthy. " We had an incredible Social Media manager through The Canadian Broadcasting Corporation, " says Dan. " He was the person who initially put up all of that content online. I think it was The End of season two or three when he mentioned one meme or gif that had been viewed a billion times. " If 2020 were a Schitt's Creek meme Did you ever notice that there's a Schitt's Creek meme for every occasion? Everytime I say Ew, my inner Alexis Rose wakes up! ??♀️ If you've only seen the out-of-context internet stuff then it's probably time for a quick explanation. Dan plays David Rose , The Son in a billionaire family who lose everything and end up living in a motel in a remote American town. David is used to a completely over-the-top life in his luxury New York apartment But , all of a sudden, he's sharing a motel room with his sister, Alexis, who's played by Annie Murphy . Initially, The Audience wasn't supposed to like the Rose Family . " We had the luxury of spending an entire first season showing who these people were in order to slowly, But surely, reveal who they are becoming, " says Dan. " I'm very grateful that people stayed because The First season is showing these characters at their worst, " he adds. Dan's just released a book called Best Wishes , Warmest Regards: The Story Of Schitt's Creek which looks at all six series and 80 episodes of The Comedy . He's written it with The Guy he also co-created The Show with: his Real Life and on-screen dad, Eugene Levy . The Show 's cult following even helped write The Book with fans " knowing more about The Show " than Dan did. " It's both embarrassing for me and a compliment to them, " he says. " There was one Instagram account called Schitt's Sheets which documented in great detail, through a variety of spreadsheets, information about Our Show - from The Number of times that people hugged each other, to the various variations that I wore my rings, to The Number of times that Alexis said 'ew' in The Show . " Alexis only says " ew, David" a handful of times in the entire thing, So What 's become a catchphrase of hers in The World of memes isn't actually a massive part of the TV character. " I think that's the big revelation for a lot of people as they think it's been spoken 1,000 times, " Dan says. " The Truth is She Said things like 'ew, stop' or 'ew, no' a lot more. " As well as internet legacies, Dan wants his Show to be remembered for other reasons including David's pansexuality - which means he's attracted to people regardless of their gender. " A lot of the stories I see representing my community are cautionary tales or lessons to be learned, or something that's kind of heavy handed and waterlogged with messaging, " Dan says. " Very rarely do members of the LGBTQIA+ community get to see themselves represented in really hopeful and happy ways. " It's about presenting people for who they are, and allowing people to see Those People and warm to Those People and love Those People . " Dan also let Newsbeat in on something fans have been wildly speculating about since a picture surfaced of him out to dinner with Antman star, Paul Rudd , a few weeks ago. People hoped The Meeting might mean Dan's in The Third Antman film - But they were wrong. " What came from that photo was essentially that I look much older than him, that We Are best friends and that I Am in Antman 3," he says. " Unfortunately, he is not younger than me, We Are not best friends and I Am not sadly in Antman 3. " Follow Newsbeat on, and. Listen to Newsbeat at 12:45 and 17:45 weekdays - or listen Back .